Change Management – Step 1: Creating a Sense of Urgency
Jim Rohn, Author & Entrepreneur, stated “without a sense of urgency, desire loses its value.” Urgency by definition is “importance requiring action.” Dr. John Kotter, Harvard Business School...
View ArticleChange Management – Step 2: Build a Guiding Coalition
In my previous post, I discussed the first step, establishing a sense of urgency, of the change management process (CMP). Creating urgency provides helps management to gain essential reasoning and...
View ArticleGet an Early Start on Your Holiday Season Marketing
No, this post isn’t about “Christmas creep” – though the holiday season does seem to be getting longer. Companies need to be prepared to push top content and products as soon as customers are ready....
View ArticleDigital Marketing | Top 10 new sources for trends and more
Staying on top of the latest in digital marketing can take endless time and energy. Quality sources for news about the newest trends and how-to articles are scattered around the web. Below, we’ve...
View ArticleInfluencer Marketing | 3 resources for your influencer marketing process
Influencer marketing isn’t a new tactic. It’s a standard tactic for marketers and analytics. It is evolved as a tactic used in social media to drive word of mouth. Influencer marketing can greatly...
View Article5 Tips for Effective Communication with Outsourcing or Contract Firms
The decision to commit to partnering with an outsource or contract firm is a big decision. It is a decision that requires investigation, time, and money. Communication is the root of starting,...
View ArticleEasy Ways to Improve Your Web Design
While SEO and quality content are important tools to managing an effective website, if you can’t get a user to sit on your site long enough to see what you have to offer, they may not matter much....
View ArticleWhy Early Bed Times Improve Productivity
We know that one of the biggest struggles entrepreneurs face on a daily basis is having enough time in the day to get all their work done. However, there eventually comes a point where you have to be...
View ArticleSetting Yourself Up for More Referrals
You hear a lot about polishing your business’ brand, but do you ever apply that same principal to your personal brand? Perhaps you make new connections at every networking event you attend — great! But...
View ArticleReaders Choosing Printed Magazines over Digital
We are living in an increasingly digital world. Where news, entertainment and general information can be downloaded or streamed through the internet. When books went digital with the invention of the...
View Article
